The Trade Show Handbook - Bud Dietrich & Dick Jarrow
Magic readers are well acquainted with the fame of Bud Dietrich, a full time pro since school days. Of recent years, he has been almost exclusively a trade show magician, and has the added honor of being Mr. Hoyle, front magician for Hoyle cards. When a man like that sets down his ideas on trade shows, backed by a good solid magic thinker like Dick Jarrow, we can expect a handbook that should rank easily with "How to Sell" and "New Field". Trade shows are where the money is. Let Dietrich tell you how to get it!
The Trade Show Handbook-by Dietrich and Jarrow. 46 pages, size 7x9, saddle stitched in an attractive cover, with title on front. Published by Brown & Bigelow. The type, printing and layout leave nothing to be desired, and neither does the book itself, unless it is that most readers will wish it was longer! It's "about tradeshows, specifically large trade shows...and the opportunities trade shows offer the entertainer...how to take advantage of them...and how to avoid the pitfalls that are awaiting the unwary." Though we've all heard of the opportunities, it just isn't so easy that anyone can walk in "cold" and do a "pitch" like the man who knows his business. The authors know "what it's all about", and know in a thorough "introductory course." No wasted words here, no long-winded discussions. And no tricks! Just solid meat! That's one way of putting it; or, if you like the comparison put another way, this is 100 proof "sense and know-how" to start you off on the right foot if you have hopes of entering this field. You may be a skilled magical entertainer, but there's a lot more than magical skill to the business of getting the trade show goer's attention and causing him to think kindly of your sponsor's product! This book will tell you what you need to know, and there's also some words of wisdom and appreciation for the sponsor who we hope will hire you! Recommended reading! (Linking Ring review by John Braun)
USED (one copy has a white spill stain on the front cover), paperback, 48 pages Plain cover copy has writing in it (see photos)