Life of the Party: A Visual History of the S.S. Adams Co. - Kirk Demarais
For over 100 years, the S.S. Adams Company of Neptune, New Jersey has been selling joy buzzers, sneezing powder, exploding cigars, fake vomit, extra salty salt water taffy, toy smoking monkeys, magic tricks, and hundreds of other inexpensive novelties loved by children and adults who act like children.
The S.S. Adams company gave Life of the Party author Kirk Demarais unprecedented access to its archives of tricks, gags, and ephemera dating back to the company’s humble beginnings as a manufacturer of Cachoo sneezing powder. Samuel Sorenson Adams sold 150,000 bottles of the stuff at ten cents each. The FDA eventually banned the powder, which contained a toxic ingredient called dianisidine. Undaunted, Adams went on to invent over 700 other practical jokes (many of which were awarded patents).
The photos of the many different magic tricks in Demarais’s book are the most appealing to me. Many of them are made from metal or wood and are beautiful and mysterious. I’m not a collector of anything, but I could become a collector of old magic tricks like this if I didn’t check myself. For now, I will content myself with this lavishly illustrated homage to a company that could only have thrived in an earlier century, when pleasures were simpler, and humor was broader.
The foreword is written by Acme Novelty Library cartoonist Chris Ware
This book is fabulously printed on high stock colorful glossy paper and would be a wonderful addition to any collection of books on magic and gags. Would make a wonderful gift.